Adobe AD0-E559 Exam Dumps To Improve Your Skills

Jonnie Karnath2023-07-31T08:37:44+00:00

AD0-E559 Adobe Marketo Engage Business Practitioner Expert exam is designed for professionals who have advanced-level skills in using Adobe Marketo Engage and can apply those skills to design and implement marketing automation programs. Certspots offers free Adobe AD0-E559 Exam Dumps to help professionals prepare for this exam and improve their skills. These Adobe AD0-E559 exam dumps include real exam questions and answers, and they are regularly updated to reflect the latest exam content. With the help of these AD0-E559 exam dumps, professionals can improve their knowledge and gain confidence in their ability to pass the exam.

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1. A marketer built an event program and added a forecasted period cost of $25,000 for the month/year the event will take place. The event was yesterday and today the marketer realized that they had additional variable costs above the original forecasted amount and updated the Period Cost to $30,000 in the Adobe Marketo Engage event program the same day.

Their CEO wants to know the value in terms of how much the event cost compared to the pipeline and or revenue generated asap.

When should the marketer generate a Revenue Cycle Explorer (RCE) report to ensure the true period cost is reflected?

The marketer should wait 24 hours for the updated period cost to be reflected in RC

The marketer can generate the report straight away as RCE updates in real time.

The marketer should calculate this manually, as the updated period cost will not be reflected in RC

2. The duration of a wait step in an existing active smart campaign was modified from 2 days to 5 days. If there were 10 people in the

Wait step when the step was changed, what would happen?

The 10 people would remain in a 2 days duration.

The 10 people would error out and skip the wait step.

The 10 people would automatically follow the new duration.

3. David has inherited a new Adobe Marketo Engage instance. He is doing some investigation and reporting to understand where all the new leads are coming from. He only wants a high-level view of the lead sources -- not a detailed view. He does not want to make any assumptions about the integrity of pre-existing smart campaign logic, etc. He would prefer to use system-managed fields since these are set in a robotic fashion and have no reliance on users.

What two fields would David use for this purpose? (Choose two.)

Registration Source Type

Person Source

Acquisition Program

Original Source Type

4. Bhaskar has implemented a new naming convention that calls for users to include PRODI, PR0D2, PROD3, or MULTI. These are to indicate which product line(s) the program is related to.

What is one new benefit Bhaskar will gain by implementing this new naming convention?

Bhaskar will be able to create a global product-specific scoring program that triggers off Program Status Changes with a Program Name constraint.

Bhaskar will be able to create product-specific dynamic content.

Bhaskar will be able to create product-specific nurtures.

5. Sarah has logged in to her Adobe Marketo Engage Instance and realized that she can only view and access the Default Workspace. Sarah sent a request to the Adobe Marketo Engage Admin, Greg, to update her permissions so that she can also view and access the APJ Workspace.

What does Greg need to do in order to make this happen?

Assign the team member's User to the APJ Partition.

Adjust the team members User to allow access to the APJ Workspace

Adjust the team members Role to allow access to the APJ Workspace.

6. A marketer has run a whole email A/B test within an email program, and there was a clear winner defined when the test finished running. The marketer then wants to send a follow-up email to everyone who received the losing email.

How would they find the list of people who received the losing email?

It is not possible to see who received which test variant

Use the Was Sent A/B Test filter with a Variant constraint

Use the Was Sent Email filter with the Test Variant constraint

7. Which two Sales CRM platforms are natively synchronized with Adobe Marketo Engage? (Choose two.)

Salesforce

Zoho

Microsoft Dynamics

Freshworks CRM (Formerly Freshsales)

8. An Adobe Marketo Engage instance has the following folders set up under Marketing Activities:

In the My Tokens tab of the 02 Marketing Programs folder, several tokens have been set up:

Why have these tokens been set up in this folder?

As an easy example to copy to all programs Inside the folder.

So they will be available in all programs inside the folder.

No reason. Tokens only have a function inside a program.

9. A business practitioner is building a Center of Excellence' workspace in their Adobe Marketo Engage Instance to house their best practice landing page and email templates. They would like to build and store these assets in this workspace in the Design Studio and share them across all workspaces in the Adobe Marketo Engage instance.

What does the business practitioner need to do in order to share these assets across all workspaces?

Put them inside a folder and share that folder with the other desired workspaces.

Clone them to the Design Studio of the other desired workspaces.

Approve them and they will automatically be shared with all other workspaces.

10. An Adobe Marketo Engage expert works for Desserts4You and has created a segmentation to help with email campaigns.

Dynamic content is being used in the email blast and is segmented based on dessert preferences.

Specific messaging has been created for each dessert segment.

There are three records in the database. Miri likes apple pie and sticky toffee pudding. Jacinda likes tiramisu and apple pie. Indira likes sticky toffee pudding.

What message will each person receive?

Miri will receive an email with both apple pie and sticky toffee pudding messaging. Jacinda will receive an email with tiramisu and apple pie messaging. Indira will receive an email with sticky toffee pudding messaging.

Miri will receive an email with apple pie messaging. Jacinda will receive an email with tiramisu messaging. Indira will receive an email with sticky toffee pudding messaging.

Miri will receive an email with sticky toffee pudding messaging. Jacinda will receive an email with apple pie messaging. Indira will receive an email with sticky toffee pudding messaging.

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11. Sally is the Head of Marketing Operations at a Global Tech company. She has noticed that the quantity of marketing emails being sent in a week is not being managed according to the guidelines set out in the playbook.

Sally would like to use the controls available in their Adobe Marketo Engage instance to ensure she can stop any over-communication by the Marketing Team across all regions at a global level.

Which option would be done in this scenario?

Request a custom Duplicate Key from Support

Set communication limits in the Admin.

Marketers disable their program communication limits.

12. 1.A field needs to be created on the Person object that is visible in both CRM and Adobe Marketo Engage.

Which steps always need to be completed in order to accomplish this?

Create a field on the lead or contact objects in CR

provide read/write access to the Adobe Marketo Engage Sync User

Create a field on the person object in Adobe Marketo Engage, refresh the schema in Adobe Marketo Engage

Create a field on the lead and contact objects in CRM, add this field to Marketing User page layout

13. What are two benefits to using global forms versus local forms? (Choose two.)

Global forms allow for consistent scoring and reporting and data standardization.

Global forms natively offer custom stylization on different landing pages.

Global forms offer a scalable solution especially when there are universal changes that need to be made, saving time and resources.

In smart campaigns, global forms can be tracked without referencing any additional constraints such as webpage or referrer

14. Katherine is putting together a report for leadership as part of her monthly operating review. She is wanting to be able to provide a breakdown of the total number of unique Companies by vertical that live in their Adobe Marketo Engage database.

What report type can she use to get this Company level view?

Company Web Activity

People Performance Report

Account Performance Report

15. A marketer decided to check the activity log of a person but does not find any activities as displayed below:

What is the reason the Activity Log tab is empty?

The person activity Is filtered.

The activity log was exported by an API and is now empty

The lead is anonymous.

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