Salesforce Pardot Consultant Questions - Boost Your Exam Preparation

Salesforce Pardot Consultant Questions – Boost Your Exam Preparation

Jonnie Karnath2023-03-19T22:36:46+00:00

If you want to boost your exam preparation and increase your chances of success, Certspots Salesforce Pardot Consultant questions are an excellent resource for anyone looking to pass the Salesforce Certified Pardot Consultant exam. The Pardot Consultant exam questions are updated regularly to ensure that they reflect the most current trends and technologies in the industry, and to keep up with any changes to the exam format or content. By practicing with Certspots Salesforce Pardot Consultant questions, candidates can evaluate their knowledge and skills, identify areas where they need to improve, and develop strategies for answering exam questions quickly and accurately. This will not only reduce their chances of failure but will also help them perform better on the actual exam.

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1. Select available Webinar Connectors

Webex

WebinarJam

ReadyTalk

GoToWebinar

Demio

ClickMeeting

2. What can you do in Advanced Section of Look and Feel step in Pardot Form

Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect

PI Enable explicit bot protecting using reCAPTCHA

Include "Not you?" link to allow visitors to reset the form

Disable autoresponder emails on this form

3. Is it possible to split Dynamic Lists into more than two Static Lists?

True

False

4. Lenoxsofts licensing software is based on annual contract renewals. The marketing department is struggling to send reminders to customers, and the sales department has no insight into what reminders marketing is sending. Lenoxsoft uses the custom field "Contract" which contains the value "Renewed" for prospects who have already renewed or is blank is they have yet to renew.

Lenoxsoft wishes to set up an Engagement program that does the following:

- Automatically adds/removes Prospects to the Renewal Engagement program based on their renewal status

- Sends a series of reminders to Prospects who have NOT yet renewed

- Gives sales continuous insight into prospect engagement with the program.

Based on the requirements outlined, which of the following is the best process for Lenoxsoft to set up?

Build an automation rule with the criteria of :: Prospect Custom Field:: contract:: is:: blank. Add an action of "Add to List" and an action of "Notify assigned user."

Build a dynamic list with the criteria of:: Prospect Custom Field :: Contract:: is:: blank. Associate the list to the Renewal Engagement program and add an action of "Notify assigned user" at intervals.

Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of "Add to list" and an action of "Notify assigned user."

5. LenoxSoft wants to create a re-engagement program that will nurture prospects if they're last activity is greater than 90 days. Once they begin the re-engagement program, if they become active, the prospects need to remain in the program.

Which solution would you recommend?

Dynamic List

Test List

Static or Dynamic list

Static List

6. While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Pardot administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.

What next steps should decrease the transition time?

Offer more conversion points for visitors such as Pardot forms and landing pages.

Refine scoring and grading models to only give the Sales team the most qualified leads.

Improve lead qualification efficiency by using automation rules to pass leads over to Sales.

Create lead nurturing programs to help the Sales team nurture leads until their deals close.

7. You decide to build an automation rule to automatically allow prospects to match the "Title" criteria in your grade profile. You need to capture all prospects with any form of Vice President in their job title but want to exclude ones who are currently on any of your suppression lists.

Which of the following sets of rule criteria will accomplish this?

Match ALL overall logic: Prospect List > Isn't > suppression List A; B; C; D Prospect default field > Title > contains > Vice President; VP

Match ALL overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > IS >Vice President

Match ANY overall logic: Rule Group1: Match All Prospect List > Isn't > Suppression List A; B; C; D Rule Group2: Match All Prospect default field > Title > contains > Vice President; VP

Match ANY overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > contains >Vice President; VP

8. LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.

What should a consultant recommend to help prevent automatic unsubscribes from email scanners?

Enable two-click unsubscribe in Pardot.

Move the unsubscribe link to the header of the email instead of the footer.

Immediately send prospects the resubscribe email template.

Apply a <blockquote> tag to the unsubscribe link so scanners ignore it.

9. How many Engagement Programs can run at one time

Always 100

Pardot Growth Edition: 20 Pardot Plus Edition: 100 Pardot Advanced Edition: 200

Pardot Growth Edition: 100 Pardot Plus Edition: 150 Pardot Advanced Edition: 200

Pardot Growth Edition: 20 Pardot Plus Edition: 50 Pardot Advanced Edition: 100

10. Which are true about Salesforce Engage

Before you can set up Salesforce Engage, you must have a verified Salesforce-Pardot connector

Salesforce Engage is not supported for Salesforce sandbox accounts

Salesforce Engage is an app mainly for Sales to stay up to date with Prospect actions

You can download Salesforce Engage App on your desktop or phone (Mac,Windows)

You can use Salesforce Engage with Gmail by downloading an extension

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11. Which activity appears on a prospect's record when they submit a Pardot form named 'Contact Us' that resides on a Pardot landing page?

Pardot Successfully submitted the "Contact Us" landing page and form

Pardot Successfully submitted the "Contact Us" form

Nothing will display

Pardot Successfully submitted the "Contact Us" landing page.

12. LenoxSoft wants to quickly identify sales-ready leads from a list of prospects that came by their booth at a recent event.

How should their engagement program be structured?

Send the least targeted content first, followed by more targeted content

Send five emails exactly seven days apart, without any following steps

Send emails using dynamic content based on prospect account fields

Send highly targeted content first, followed by less targeted content

13. LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program.

They have decided to create a custom field called "Repeated Engagement" and increment that field by +1 each time a prospect enters the program.

Using this method, how should the team meet this need?

Create an automation rule that adds prospects to static lists to feed new programs after each entry.

Create dynamic content based on the "Repeated Engagement" field for use in the emails sent in the program.

Use rule steps to send prospects down unique paths in the program based on the "Repeated Engagement" field value.

Use the "Repeated Engagement" field to both suppress prospects from the original program and add them to new programs.

14. Which editions of Pardot provides Buisness Units and Einstein functionalities

All

Pardot Plus Edition and Pardot Advanced Edition

Only Pardot Advanced Edition and it includes unlimited Buisness Units

Only Pardot Advanced Edition and it includes 2 Buisness Units, then each subsequent costs 2 000$/month

15. LenoxSoft would like to set custom scoring based on event attendance.

What scoring options are available through the Pardot Connectors?

Webinar & Event invite. Registrations & Attendance

Webinar & Event Registrations & Attendance

Webinar: Attended/NoShow/Registered Event: Checked In/Registered

Only Webinar & Event Attendance

16. LenoxSoft is migrating prospects from an external email vendor Into Pardot. They have record of which prospects have hard bounced within the last 6 months.

What should they do after importing the bounced prospects into Pardot in order to maintain their data integrity, but still be able to track the prospects?

Ensure the Do Not Email field on the prospects is selected.

Add the prospects to a "Bounced Prospects" list for suppression.

Send the prospects an email to see if their email addresses are valid.

Delete the prospects so they can't be emailed through Pardot.

17. How many Scoring Categories is it possible to create

100

18. Monthly cost of Salesforce Engage is

50$

100$

It's always free

15$

19. "LenoxSoft's marketing team wants to track which of their white papers converts the most net new leads so they can write more like it.

What actions should be taken to ensure they can report on the statistics in Salesforce?

Enable connected campaigns and campaign member sync > add files to Pardot with completion action: assign to user

Add custom redirects for each white paper > add completion actions: add to Salesforce campaign and assign to user

Upload files to Pardot > create an engagement program with actions: add to Salesforce campaign and assign to user

Create a form to gate each white paper > add completion actions: add to Salesforce campaign and assign to user

20. What should be used to match users between Salesforce and Pardot when enabling User sync?

User email address

Pardot user ID

Salesforce username

CRM ID

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21. "What record page layouts can the Send Engage Email button be added to?

Opportunity

Case

Contract

User

22. "LenoxSoft's marketing team developed a cross-selling engagement studio program for customers who have 1 or more of their products. They want to empower sales users who have Salesforce Engage licenses to make sure their contacts are included in the program.

What is the best way to allow sales to accomplish this?

Add contacts to the program's Campaign as campaign members.

Export contacts from Salesforce and import them into Pardot.

Use the Add to List completion action on forms.

Use the Add to Nurture action on page layouts.

23. Several of the sales team members at LenoxSoft have shared that their customers are getting autoresponder emails, but they are not receiving other marketing sent emails. After investigating, they found that the leads and contacts in question are opted out.

How should LenoxSoft enable these prospects to get marketing content again?

Run a permission pass effort to all of the leads and contacts who have opted out.

Enable the prospect resubscribe feature in Pardot to allow prospects to opt back in.

Create an automation rule to clear the opt out field on the leads and contacts.

24. Lenoxsoft uses their existing email sending platform to send a monthly promotional email to subscribers on the 15th of each month. They are beginning their Pardot implementation on the 5th and must send the email on time. They have asked to focus on the minimum setup in Pardot in order to meet their email send deadline.

Based on the above constraints, what should the Consultant determine to be the first steps in Pardot?

Set up a Pardot campaign, import necessary subscriber lists, and transfer email templates to Pardot.

Implement Pardot tracking code, set up email authentication, and create page actions for website views.

Create a folder structure, import, and map sales users, and transfer email templates into Pardot.

Set up email authentication, import necessary subscriber lists, and transfer email templates into Pardot.

25. LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again.

How should LenoxSoft add the prospects?

By using a static list on the form's completion action that is used as the recipient list on the program, then remove prospects from the static list before every end step in the program.

By using an automation rule to add prospects to a static list based on the form being completed, then use that list as the recipient list on the program.

By creating a dynamic list based on the form being completed and use that list as the distribution list on the program.

By using a static list on the form's completion action, then start the program with a "Form Completed" trigger so only prospects who completed the form will get the follow up actions.

26. LenoxSoft has two Pardot accounts: Account A and Account B. Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A.

What action should they take to successfully complete the migration?

Include prospect activity history from Account B in their prospect import if they want to retain it.

Get a brand new Pardot org and migrate both Account A and Account B into it.

Export existing custom field mappings to import desired fields into Account

Manually rebuild any automations built in Account B in Account

27. LenoxSoft's ideal buyer is a C-level executive with an employee base over 500. Their department should either be technology or finance. C-level is the best fit but managers should also be included as they may make purchasing decisions.

Which is the correct profile criteria for grading used to give the ideal buyer an "A" grade.

Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 3/3

Job title - C-level 3/3 Job title - Manager 3/3 Size 2/3 Dept 3/3

Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 2/3

Job title - C-level 3/3 Job title - Manager 2/3 Size 3/3 Dept 3/3

28. The sales team wants marketing to automatically nurture current customers who are up for renewal in 60 days in an ongoing basis.

Which two actions would be needed to nurture the prospects? Choose 2 answers

Make a suppression list for the program.

Make a repeating engagement program.

Make a recipient list for the program.

Make a segmentation rule for the program.

29. LenoxSoft's IT manager refuses to implement email authentication. The marketing entries so the company can successfully send emails from their Pardot account.

Which two benefits of email authentication should be discussed with the IT manag? Choose 2 answers

Authentication provides legal protection against email abuse complaints.

Authentication increases deliverability rates of emails sent through Pardot.

Authentication proves Pardot is a legitimate sender of LenoxSoft's emails.

Authentication ensures the company's sending IP will not appear on blocklists.

30. LenoxSoft wants to optimize asset usage while discovering new audiences.

What tool should they use?

Einstein Lead Score

Einstein Campaign Insights

Pardot Business Units

Einstein Behavior Scoring

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31. What is possible with a trigger in engagement program? [Choose two answers]

Email link click

File open

Specific email link click

Form handler error

32. A marketing user wants to create a newsletter list where prospects will be automatically added based on a specific set of criteria. However, they also want to make sure sales users can manually add their prospects to the list even if they don't match the criteria.

Which automation tool should be used?

Completion action

Dynamic list

Segmentation rule

Automation rule

33. Which is not a standard role in Pardot? [Choose one answer]

Sales Manager

Marketing

Administrator

Sales User

34. A marketing user needs to recreate the same form in each of LenoxSoft's two business units (BUs).

How should the marketing user handle this task?

Create the form in one BU, then logout. Next, login to the second BU, recreate the form and logout.

Create the form in the first BU, then ask marketing users to copy the form into their separate BUs.

Create the form in the first BU, then export the form and import it into each of the other two BUs.

Create the form in one BU, then use the BU switcher and manually recreate the form in the second B

35. What is essential to setup when you are implementing Pardot for the first time? [Choose three answers]

Create and add a tracking code to the website

Setup DNS for each used domain and validate the connection

Setup tracker subdomain and validate it

Choose which sender IP to use

36. Which two features would indicate LenoxSoft's Pardot instance has been authenticated and is ready to send emails? Choose 2 answers

A green check mark next to the domain key policy

A green check mark next to the FBS registration ID

A green check mark next to the Salesforce Connected user

A green check mark next to the domain SPF record

37. LenoxSoft has a "Demo Request" landing page that is getting a lot of views, but not very many submissions.

The marketing manager has the following requirements:

• Receive a notification when prospects view the page, but do not submit to see if they can retarget.

• Receive one notification per prospect.

How should a consultant accomplish this in Pardot?

Dynamic list of all prospects who have viewed the landing page > Completion action on the form to remove prospects from the list upon form submission > User monitors list.

Page action on the landing page to notify user upon view and add to list > Automation rule to remove from same list when form is submitted and notify user again.

Dynamic list of all prospects who have submitted the form > Dynamic list of all prospects who have viewed landing page > User exports both lists and compares.

Completion action on the form to tag "Submitted" > Automation rule to notify user with criteria of "Demo Request" landing page was viewed and tag isn't "Submitted".

38. LenoxSoft is a global company interested in creating Pardot Business Units (PBUs) to support their regional needs.

How should they to access PBU features?

Move all users to Salesforce Lightning

Purchase separate Pardot accounts

Enable "Business Unit'connector setting

Use the Pardot Lightning App

39. What is required when sending a Pardot email from an assigned user?

There must also be a general or specific user as a sender.

The assigned user must be connected through user sync.

The email must also contain assigned user merge fields.

All prospects on the recipient list must be assigned to a user.

40. LenoxSoft's marketing manager needs to determine the number of submissions that have come through a form on a Pardot landing page.

Which two places could this information be found? Choose 2 answers

The sum of total conversions from the form and landing page reports.

The Engagement Dashboard in B2B Marketing Analytics.

The total submissions reflected on the landing page report in Pardot.

The total submissions reflected on the form report in Pardot.

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41. Upon provisioning Pardot, LenoxSoft's Salesforce administrator identifies that a new user, B2BMA Integration, is created.

What would be the explanation for this new user?

B2BMA Integration is an automatically provisioned user that sends data to Einstein Analytics for B2B Marketing.

B2BMA Integration is an automatically provisioned user that enables user sync from Salesforce to Pardot.

B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data.

B2BMA Integration is an automatically provisioned user that creates Engagement History objects in Salesforce.

42. LenoxSoft has two business units (BUs): one that operates in France and another that operates in the United States. Salesforce users speak the language that aligns to their BU, and have Salesforce user profiles specific to their respective BU (ex. "France Marketer").

What steps should the Pardot administrator take to align the Pardot user interface with the Salesforce user interface?

Create Pardot users by importing them into Pardot with their language preferences included in the CSV import file.

Create Pardot users manually and allow each user's language to be inherited from the BU's language preference in Account Settings.

Create Pardot users manually and set each user's language preference based on the BU and language they speak.

Create Pardot users through Salesforce User Sync in each BU and allow the user's language to be inherited from Salesforce.

43. How often does Pardot check for changes in Salesforce

5 minutes

1 hour

2 minutes

10 minutes

44. LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Pardot at another company, they know that it is a simple process to 'Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone.

Which of the following would be the appropriate course of action to take?

Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.

After being given their consent, go into their Pardot account settings and enable operational emails sending.

Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.

Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.

45. The LenoxSoft sales team has received an influx of leads from the Product Interest form. Many of the leads are not located in the United States. LenoxSoft only sells to customers in the United States so the sales team has requested that these inbound leads get qualified based on country before being assigned.

How should they ensure only qualified prospects who submit the form are sent to the sales team as new leads?

Add a completion action to the Product Interest form to assign prospects, then have sales users delete those not in the United States.

Create an automation rule set to match all with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.

Add a completion action to the Product Interest form to assign prospects only if their Country field is United States.

Create an automation rule set to match any with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.

46. Which are true about Engagement Program

If a prospect is removed from a list that a program uses, that prospect stops moving through the program

If you remove a prospect from a program's recipient list, and then add the prospect back later, they start where they left off in the program

If a prospect opts out of a list used for a program, they still move through the program, but don't receive program emails

When no new prospects are added to or processed in a program for 30 days, it becomes inactive

When merged prospects are members of the same engagement program, it's possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently

A single rule step can evaluate up to five conditions

When no new prospects are added to or processed in a program for 365 days, it becomes inactive

47. While creating Layout Templates it is possible to Import Layout from certain URL

True

False

48. LenoxSoft asks their Pardot administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.

What should be configured to assign qualified leads as requested?

Create an automation rule to assign to a lead queue when the qualification criteria is met.

Create a completion action to assign to a group when the prospect reaches a score of 100.

Create an automation rule to assign to a group when the qualification criteria is met.

Create a completion action to assign to a lead queue when a high-value form is submitted.

49. LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider, what do you need to know before importing into Pardot to ensure a high deliverability rate in their initial Pardot email sends. Choose 2 answers:

The date LenoxSoft last compared data between the email provider and Salesforce.

How many emails a month were sent from the current email provider.

When was the last time a prospect was emailed in their current email provider.

Identify the currently mailable and unmailable prospects in their current email provider.

50. LenoxSoft is moving their forms from an external vendor into Pardot. The forms contain both default and custom fields. They want the forms to be hosted by Pardot for tracking purposes, but want to retain the same look and feel.

Which two actions should be taken to achieve this? Choose 2 answers

Import the list of custom fields used on their forms to create the fields in Pardot.

Create the existing form links as custom redirects in Pardot for tracking.

Migrate the HTML and CSS of the current form into a new Pardot layout template.

Create the custom fields needed for the forms individually in Pardot.

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51. Select available Social Posting Connectors

Facebook

Twitter

Linkedln

Zone

Instagram

Tumblr

52. LenoxSoft has a grading profile for business units in both United States and Canada. Both profiles contain options for the industry field and several prospects with the grade of "A".

What do we know about LenofSoft current grading strategy?

LenoxSoft uses an automation rule to match the criteria US or canada to make a grading impact.

LenoxSoft added location based criteria

LenoxSoft must add prospect to a dynamic list

LenoxSoft uses location based scoring categories.

53. LenoxSoft offers a range of products and each product has a unique website with a custom domain. They want to build landing pages in Pardot for upcoming webinars that appear to have a webpage URL that appropriately coordinates with the featured product.

What should be done to ensure each landing page URL looks like it is a part of the unique product website?

Create a page action for each landing page, including an action to automatically change the landing page vanity URL to the appropriate product name.

Create a custom redirect URL using the product name for each landing page and apply the custom redirect URL when building the landing page.

Create multiple tracker domains, one for each product website, and apply the appropriate domain when building the landing pages.

Create one tracking domain from the main LenoxSoft URL, then manually change the URLs when creating the landing page to contain the product name.

54. Select available Webinar Scoring Rules

Webinar Attended

Webinar Invited

Webinar Refusal

Webinar Registered

55. "A user is looking at the Engagement History Custom Lightning Component on a lead or contact record and wants to understand recent activities.

Which two types of activities would display in the lightning component? Choose 2 answers

Prospect was deleted by a user

Prospect unsubscribed from an email

Prospect replied to an email

Prospect viewed a landing page

56. Prior to starting implementation, LenoxSoft wishes to consolidate all their data within Salesforce. They currently use three different systems, including Salesforce, to manage their customer data. All data does NOT currently reside in one system, and Lenoxsoft wants Salesforce to be the primary system for customer records.

What is the first step Lenoxsoft should take to allow Salesforce to become the primary recordholder?

Add custom prospect fields to Pardot and map to Salesforce.

Import and merge existing records from all systems to Pardot

Import and merge existing records from all systems to Salesforce

Add custom account fields to Pardot and map to Salesforce

57. You have several white papers on your website, but you want to start gateing those and gather more and more details about prospects as they download the white papers.

What is the best way to achieve this?

Create a form and enable progressive profiling

Create a form handler and enable progressive profiling

Create a form handler for each white paper

Create a form per white paper and enable progressive profiling

58. What is true about A/B testing? [Choose two answers]

You can disable A/B testing before and after email sent.

You can only do A/B testing on list emails.

When you turn off A/B testing you will have to choose which version to keep.

It is recommended to test at least 5 different elements in your A/B tests.

59. LenoxSoft wants a custom user role in Pardot that will allow a user to perform imports, but not to configure fields. In order to create this custom user role, they will copy an existing default user role that already has these permissions.

Which default user role should be copied in order to maintain these permissions?

Sales

Marketing

Administrator

Sales Manager

60. One of LenoxSoft's goals is to effectively use engagement studio programs to continuously reengage cold leads until they become active. To do so, the marketing team needs to build a list of cold prospects.

What is the optimal use case to segment these prospects?

Run an Automation rule where the criteria is " Prospect Time Last activity Days ago is greater than 90 day."

Run a Segmentation rule where the criteria is "Prospect Time Last activity Days ago is greater than 90 days".

Run a Dynamic List where the criteria is "Prospect Time Created Days ago is greater than 90".

Run a Dynamic List where the criteria is "Prospect Time Last activity Days ago is greater than 90".

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61. Select Assets that allow to Adjust prospects score

Automation Rules

Segmentation Rules

PI Completion Actions

Engagement Programs

Tables

62. With Pardot, what is the recommended way to measure the success of an email campaign?

Click Through rate

Email Complain Rate

HTML Open Rate

Spam complaints.

63. LenoxSoft uses a Salesforce web-to-lead form on their website for their Contact Us form.

They want to integrate this form with Pardot and the following requirements:

• Avoid duplicates in both Pardot and Salesforce.

• Segment prospects based on form views and submissions.

Which lead generation strategy would answer both pre-requisites?

Maintain the current form

Use another third-party form

Set up a form handler

Replace with a Pardot form

64. Can Email Preference Center demand for logging in

True

False

65. LenoxSoft's Salesforce org uses various record types for their business units. LenoxSoft wants all new data collected in Pardot to quickly be created in Salesforce with a single, specific record type.

Which set of actions would ensure this behavior?

Automatically assign all prospects in Pardot and review the Salesforce Connector user's permissions.

Create an Engagement Program in Pardot and verify the Salesforce connector.

Manually assign all prospects in Pardot and verify the Salesforce connector

Regularly export data from Pardot and data load file into Salesforce

66. LenoxSoft is launching a new customer newsletter and wants to ensure prospects who receive their product launch announcements are able to express interest in opting in to receive the newsletter as well.

Which feature should meet their needs?

Salesforce Engage and CRM Visible List

Static Public List and Automation Rule

Email Preference Center and Static Public List

Email Preference Center and Dynamic Public List

67. A marketing user wants an automated way to notify the assigned user whenever a prospect submits a specific form. However, this form has been active for six months so they want to make sure notifications will only go out for prospects that submit the form moving forward.

What should be created to notify the assigned user?

Segmentation rule based on the form submission

Automation rule based on the form submission

Dynamic list based on the form submission

Completion action on the form submission

68. During the kickoff call, the LenoxSoft Marketing Manager expressed an immediate need to re-engage with older leads that went cold.

Given this requirement, which Pardot features are the minimum requirement for a successful Engagement Program?

Email Authentication > Salesforce Connector > Email templates > Users > Engagement program

CNAME > Salesforce connector > Email Templates > Lists > Engagement program

CNAME > Email Authentication > Email templates > Lists > Engagement program

Tracking Code > CNAME > Email Templates > Dynamic Lists > Engagement program

69. Recommend a model to route qualified and unqualified leads across the business.

Place in order from most qualified to least qualified lead.

A) Low Grade | Low Score

B) High Grade | Low Score

C) High Grade | High Score

D) Low Grade | High Score

CDAB

ABDC

CBDA

CDBA

70. How are prospect that have started a wait step impacted when an entire engagement program is paused?

They will NOT continue to progress through the wait step and once the engagement program is resumed the wait step will start where it left off.

They will continue through the wait step until they hit the end of it and once the engagement program is resumed, the prospect will immediately move on to the next step even if the engagement program pause was shorter than the wait step.

They will NOT continue to progress through the wait step and once the egagement program is resumed, they will start the wait step from the beginning.

They will continue to progress through the wait step until they hit the end of it and once the engagement program resumed, if it has been beyond the length of the wait step logic, the prospect will immediately move on to the next step.

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71. It is possible to assign certain Prospect to selected Scoring Category

True

False

72. If someone opt-out's do we need to delete this Prospect record?

Yes, it is restricted by law

False. It is restricted by law not to email them, but we still can track the activity

73. which two considerations should be made when implementing an account-based marketing strategy? Choose 2 answers

Account-based marketing completely replaces broad-based marketing.

Account-based marketing is only a good fit for certain industries.

Account-based marketing can be implemented in stages.

Account-based marketing personalizes experiences for prospects.

74. There is Custom Field Type in Pardot called Phone

True

False

75. There is Custom Field Type in Pardot called CRM User

True

False

76. LenoxSoft asks yOu about whether filtered prospects will be affected if they are registering for an event using your WebEx connector.

What advice do you give them? You simply remind them that since registering for an event is a completion action it will always run when a form is filled out.

Filtered prospects will not be registered for a webinar through a Pardot form since "Register for a webinar" completion action and Pardot prospects who are filtered do not have completion actions applied to them.

That may happen occasionally, but they shouldn't worry too much since most filtered prospects are usually staff members.

Filtered prospects for the webinar either by removing the filter or having the filtered prospects register through the WebEx registration form itself.

Filtered prospects will not be registered for a webinar through a Pardot form, but you can still register your

77. "LenoxSoft is releasing a critical system change that requires their customers to take action in order to avoid service interruption.

How could they communicate this to all Pardot prospects?

Send an automated operational email to all prospects.

Send Engage emails to all prospect who are opted in.

Send a list email to all prospects who are opted in.

Send an operational email to all prospects.

78. What would an Administrator set up to have a document automatically download after a successful form completion?

Include a link to the content in the Thank You Content of the form.

Redirect the prospect to a landing page that has a link to download the content by checking the box labelled "Redirect the prospect instead of showing the form's Thank You Content."

Redirect the prospect directly to the URL of the content by checking the box labeled "Redirect the prospect instead of showing the form's Thank You Content."

Create an email template that includes a link to your document. On your form, add a completion action to "Send autoresponder email" and select the email template that includes the document.

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