Updated Salesforce Marketing Cloud Administrator Exam Questions [2023] Tips to Help You Get the Best Results

Jonnie Karnath2023-03-20T01:48:34+00:00

If you’re aiming to get the Marketers certification, passing the Salesforce Marketing Cloud Administrator exam is a crucial step towards achieving that goal. To ensure your success in the Salesforce Marketing Cloud Administrator exam, it’s important to have a solid understanding of the exam format, content, and question types. Our team of experts has developed a comprehensive set of updated Salesforce Marketing Cloud Administrator exam questions that will help you maximize your chances of getting the best results. So what are you waiting for? Sign up for our Salesforce Marketing Cloud Administrator exam questions today and start your journey towards success!

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1. A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.

Which functionality would allow this?

Parameter Manager

Web and Mobile Analytics

Advertising Studio

Personalization Builder

2. Northern Trail Outfitters runs a nightly automation consisting of a File Transfer and a File Import. Following an update from the engineering team, the automation began failing. The Marketing Cloud admin suspects the CSV file now has an invalid format.

How could the admin receive a file of the bad data rows to confirm this theory?

Move the File Transfer to its own automation and include a notification email address

Move the Import definition to its own automation and include a notification email address

Update the Import definition to include a notification email address

Update the automation to include a notification email address for Runtime Errors

3. Which three considerations should be made when setting up Distributed Marketing? Choose 3 answers

Business users can select any email at time of send.

Default options can be set up for the greeting in the email.

A journey can be connected to one or more Campaigns.

The DM administrator Profile is required to access Distributed Marketing.

Messages can be sent to Contacts, Leads, and Person Accounts.

4. An email manager was anticipating a test email to arrive in their inbox.

Where in Email Studio should the Marketing Cloud admin look to determine if the test deployed?

My Tracking > Test Send Emails

My Reports > Administrator Reports > Email Send Report

My Reports > Administrator Reports > Email Sends By User

My Tracking > A/B Testing

5. NTO has been noting reduced deliverability when they do large sends.

Which part of deliverability is tied to hitting Spam Traps during a send?

List Hygiene

Authentication

Content

Engagement

6. Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data extension. They are using a file transfer Activity to decrypt the file.

What would the decrypted data be after the File Transfer Activity completes?

Selected SFTP folder

Original SFTP folder

Target Data Extension

Safehouse

7. A Marketing Cloud admin wants to ensure no one could access the API with their Marketing Cloud user credentials.

Which security setting would control this behavior?

Select ‘Identity Verification’

Select ‘Enable Audit Trail Data Collection’

Deselect ‘Exclude API Users From Password Expiration’

Deselect ‘Enable Username and Password for Web Services’

8. A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails.

Where under Setup could this be created?

Content Builder Settings

Emails Studio Settings

Account Settings

Campaign Settings

9. A Marketing Cloud admin is setting up Northern Trail Outfitter’s newest business units and several users to assign to the new business units.

How would the admin assign users to the business units?

Give permissions to users at top-level account to assign their own business units.

Search for the individual user, select their name, and click Manage Business Units.

Search for the individual user, select their name and click Edit Business Units.

Re-import the users to update their assigned business units

10. A Marketing Cloud admin wants to create an SFTP User for the first time.

Which two considerations should be taken when configuring an SFTP User? Choose 2 answers

By default, the username is the MID for the current Marketing Cloud MI

Minimum password length is 12 characters.

By default, the password will be the password of the logged-in user.

Once created, the user will need to be activated in order to use the SFT

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11. Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process.

Which two terms would they add to their website to accomplish this? Choose 2 answers

Collect Code

Recommendation Code

Conversion/Cart Code

Email Conversion Code

12. A customer needs to link demographic information to its contact model in Contact Builder.

What type of relationship should be used?

One -to -Many Relationship

Many -to -Many Relationship

One -to -One Relationship

Many -to -One Relationship

13. A Marketing Cloud admin has been asked to update their Marketing cloud SFTP password.

Where in setup could they accomplish this task?

Data management

Security

Feature Settings

Company Settings

14. Northern Trail Outfitters' employees are NOT receiving emails because the messages are being blocked by Spam filters.

How could the Marketing Cloud admin address this issue?

Import employee email addresses into All Subscribers with an "Active status

Ensure employees have opted in to the test email list or data extension

Ask employees to use personal email addresses instead of corporate email addresses

Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter

15. Northern Trail Outfitters has the Discover Reporting Tool.

Which two report types could help them drive mobile adoption strategy? Choose 2 answers

Time Between Send and Engagement

Email Performance by Device

Email Sending Performance Report

Deliverability Complaint Rate

16. Northern Trail Outfitters installed Query Studio for Marketing Cloud, however, users are reporting they do NOT have access

How should the Marketing Cloud admin ensure users have access?

Choose Public App Integration during the installation

Install App-appropriate business units for expanded access

License all appropriate users within the installed package

Configure the API Integration to allow all users access

17. A Contact Delete request has been processed for subscribers who have been sent to previously in a Northern Trail Outfitters account, the action did NOT target all contacts in their account and significant number of contacts which have been sent to remain,

Which two data would still exist in the account? Choose 2 answers

Contact data in sendable data extensions

Contact data in non-sendable extensions

Contact-specific data at the job level

General tracking data at the job level

18. Northern Trail Outfitters (NTO) Is building a Journey which randomly sends five different versions of an initial welcome email to new subscribers; however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO wants to use five completely different emails, rather than having one email with dynamic content.

Which activity would allow them to build the journey with the fewest activities possible?

Join

Einstein STO

Engagement Split

Wait Until Date

19. A customer frequently holds seminars and other events to interface with their customers.

They plan to do the following:

- Use SmartCapture forms to write data into event registration data extensions.

- Cross-reference the records in each registration data extension with corresponding invitation email sends.

- Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.

Which skill is needed to build an efficient solution?

AMPscript

SQL

HTML

CSS

20. Northern Trail Outfitters (NTO) is building a journey which randomly sends five different versions of an initial welcome email to new subscriber however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO want to use 3 completely different emails, rather than having one email with dynamic content.

Which activity would allow NTO to build the journey with the fewest activities possible?

Einstein STO

Engagement Split

Wait Until Date

Join

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21. Which three statements should be considered before using Goals in Journey Builder? Choose 3 answers

Goal target statistics are stored in a data extension.

Goals are created to evaluate journey performance.

Goals can act as exit criteria.

Contacts are evaluated against the goal after a wait activity.

Each contact is assigned an individual goal.

22. Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud.

What should the Marketing Cloud admin consider when sending from the new IP Address?

The IP address is on reserve, is already in use, and has an email sending history.

Building desirable sending history and data will be variable based on list size and engagement.

Sending in large volumes will alert ISPs the new IP Address is now in use.

Migration of larger marketing campaigns is necessary prior to bringing on smaller, triggered campaigns.

23. Northern Trail Outfitters was given a set of requirements from their governance team to protect against misuse of customer data. One item mandated Marketing Cloud users should NOT be able to export data without approval from the governance team, however, users should still be able to view data within the system.

Which feature would allow compliance with this requirement?

Export Email Allowlist

IP Allowlist

Identity Verification

Audit Trail

24. Which Product enables a Marketing Cloud admin to observe customer behavior, build performance profiles and deliver the next best content?

Content Builder

Einstein Send Time Optimization

Audience Builder

Einstein Email Recommendations

25. A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different data extensions.

Which workflow should meet these requirements?

Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1

26. Security and legal teams determine subscriber data available to EMEA teams should NOT be available to AMER teams.

How could the Marketing Cloud admin ensure distinct data integrity across the regions?

Deploy Multi-Org with a single Marketing Cloud Account

Deploy separate Publication Lists for each region within one account

Filter data view permissions at the subscriber level

Separate regions into business units and apply Subscriber Filters

27. A Marketing Cloud admin is asked to understand how a certain content area within a Triggered Send Email is performing.

Which report should be used?

Dynamic Content for Triggered Sends

Sends Account Send Summary

Impression Tracking for Triggered Sends

Email Performance by Attribute

28. Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM. However, they only want to sync records they would be able to send to reducing the amount of data being brought over.

Which two filtering options could be used when configuring the Contact synced object? Choose 2 answers

Select all records which have opened an email in the past six months

Select all records with an email address

Select all records which are active in All Subscribers

Select all records where HasOptedOutofEmail is FALSE

29. Northern Trail Outfitters wants to business analyst to import contact lists. The analyst has the following Marketing Cloud roles: Marketing Cloud Channel Manager and Marketing Cloud Viewer. The analyst logged in but is unable to import contact lists.

How should the user be updated to allow the analyst the appropriate access?

Remove Marketing Cloud Viewer

Add Marketing Cloud Security Administrator

Remove Marketing Cloud Channel manager

Add Distributed Sending user

30. A Marketing Cloud admin wants to create a suppression list for hard-bounced email addresses

Where could the details be found?

Run a Bounce Email Report

Query the Bounce Data View

Query the Send Log

Run an Account Send Summary Report

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31. A user asks a Marketing Cloud admin to review their permissions since they are unable to send an email. The admin reviews the user profile and notices the user has three roles assigned: Content Creator, Data Manager, and Marketing Cloud Viewer.

What should the admin do to resolve the issue so the user can send an email?

Edit permissions and Grant permissions to Send

Edit permissions and deselect Deny for Email Sending

Add the Role Marketing Cloud Channel Manager

Remove the Marketing Cloud Viewer Role

32. A Marketing Cloud admin at a bank is asked to avoid storing sensitive data in the cloud. This data will only be sent to Marketing cloud to execute a send.

Which feature would the admin use to meet this requirement?

Tokenized Sending

List Sending

Field Level Encryption.

Distributed Marketing Sends.

33. Northern Trail Outfitters (NTO) keeps their subscribers in sync with their external database via the import of a CSV file which is dropped to the of Marketing Cloud SFTP each day. However, NTO has realized the number of subscribers being sent emails is considerably lower than the number they were expecting based on records in their database.

Which feature would allow NTO to monitor whether all records were added to the target data structure each day?

External Key within the Import File Activity

Run Completion within the File Drop Automation

RuntimeError within the File Drop Automation

Notation Settings within the Import File Activity

34. Northern Trail Outfitters (NTO) wants a business analyst to import contact lists. The analyst has the follow Cloud Channel Manager and Marketing Cloud Viewer. The Analyst logged in but is unable to import contacts.

How should NTO update the user to allow the analyst the appropriate access?

Add Marketing Cloud Security Administrator

Add Distributed Sending User

Remove Marketing Cloud Channel Manager

Remove Marketing Cloud Viewer

35. The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their most valuable customers.

Which network(s) support lookalike audiences directly from Advertising Studio?

Facebook and Twitter

Facebook

Google and Facebook

Twitter

36. A Marketing Cloud admin has been asked to Include Sales Cloud data in their queries.

Which feature would allow this functionality?

Journey Builder

Synchronized Data Sources

CloudPages

Query Studio

37. Northern Trail Outfitters requires all subscriber files placed on the SFTP for import be encrypted.

Which activity in Automation Studio could be used to decrypt the file to prepare for Importing?

Import Activity

Data Extract Activity

File Transfer Activity

Decryption Activity

38. A Marketing Cloud admin has been asked to include Sales Cloud data in their queries.

Which future would allow this functionality?

Query Studio

Journey Builder

CloudPages

Synchronized Data Sources.

39. Northern Trail Outfitters wants to have specific permission restrictions applied to all users in a business unit.

How should they accomplish this?

A Assign a role to the business unit

Set default permissions with the restrictions on the business unit

Apply a permission set to the business unit

Disable the permissions directly within the business unit

40. Northern trail Outfitters (NTO) is warming a new Dedicated IP address, and theyneed to monitor their deliverability across major ISPs.

Which bounce type would be indicative of the ISPs view of NTO’s sending reputation?

Soft

Technical

Block

Hard

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41. Einstein Recommendations uses data extensions to store user-facing information

How is this data passed to Marketing Cloud?

Google Analytics 360

Collect Tracking code

Conversion Tracking

Web & Mobile Analytics

42. Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.

Which two pieces of information would help NTO achieve this objective? Choose 2 answers

Products purchased from a competitor.

Number of items per order.

Channel preference of customers.

Last purchase date

43. A Marketing Cloud admin to create custom roles for their business process.

What should be taken into consideration to accomplish this?

Custom roles can only be edited by the user who created the role initially.

Custom roles are only available within the business in which they were created.

Custom roles are available on their Marketing Cloud account.

Custom roles override an individual user’s granular permission assignments.

44. Northern Trail Outfitters (NTO) has expanded its marketing efforts globally and wants to implement a dedicated Sender Authentication Package. They plan to share it across each of their Marketing Cloud accounts

Which two considerations would help NTO determine if a Dedicated IP is the right choice? Choose 2 answers

All of NTO's accounts should be on the same stack

Send volume is large enough to maintain a positive or neutral reputation

Length of time needed to pause sending is greater than one month

Pre-warmed IP address can be purchased from Salesforce

45. Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest in receiving promotions via text. However, NTO was notified they are already at 75% utilization for their annual Super Messages.

Why could this be the case?

MobilePush was enabled by mistake, which consumes Super Messages when not in use.

Each email consumes five super messages when sending below a certain threshold.

The majority of NTO’s subscriber base is in the United States.

A multiplier is applied to each SMS message based on the destination country

46. A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female.

Which method should a consultant recommended to ensure content is displayed properly within the email.

AMPscript conditional against the Gender field

AMPscriptlookupRows functions

A/B Test content type

Dynamic Content Wizard

47. As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.

What is the recommended best practice for font usage in email?

Use a web-safe font for text that closely matches the brand's custom font.

Build an email as one image, with all text saved in the brand font.

Edit an email's HTML to list the custom brand font in the style tag's font-family property.

Build an email using multiple images, with all text saved in the brand font.

48. An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contact who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMP script.

The Company collects the following information:

- Customer data (email address, first name, last name...).

- Event registration (email address, event ID, event name, event type, venue ID...).

- Venue details (venue ID, venue name, venue address...).

- Payment details (email address, event ID, total paid...).

The Company does not want to link everything in Contact Builder.

Which are the two data sources that must be incorporated inside Contact Builder? Choose 2 answers.

Customer Data

Event Registration

Venue Details

Payment Details

49. A Marketing Cloud admin discovers large sends are not meeting send speed goals set by the organization.

What functionality would get messages out the door faster?

Burst Sending

Journey Builder Triggered Sends

Send Throttling

Marketing Cloud Connect

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